In 1906 the slogan read, “The Great National Temperance Beverage”.
In 1948 it was “Where There’s Coke There’s Hospitality”.
One of my favorites (only because I have a music box that sings this very song) was “I’d Like to Buy the World A Coke”. Anyone else remember that song?
I’d like to teach the world to sing, in perfect harmony.
I’d like to hold it in my arms, and keep it company.
I’d like to see the world for once, all standing hand in hand.
And hear them echo through the hills, for peace throughout the land.
Those are all great! All ways that I would like to picture the world that we live in. Hospitable. Welcoming. Peaceful.
Well, if you got a chance to watch the Superbowl on Sunday, I’m sure you saw the latest Coca-Cola commercial. And, I’m sure you have read many comments and blogs about it. Some in support, and some in complete, distasteful backlash.
I saw it, and it immediately became one of my favorite. Wow, I thought. What a great country we live in where people can sing such a beautiful song about America, in their own beautiful language. That’s why we are so unique…a melting pot right? People from all over the world come to visit this great country of ours because we are envied by many as the land of opportunity and promise…to chase whatever dream you have. Not one of us has the right to take that away. I don’t care if your family sailed over on the Nina, the Pinta or the Santa Maria…it doesn’t make you any better than someone trying to live out a dream for their family.
Boy, I was way off in thinking that our country might be a little further along than we were in the 1950’s. Maybe I am just as naive as those that are in an uproar because they think that they were singing our National Anthem. (I hate to be the bearer of bad news, but America The Beautiful is not our National Anthem.) But it didn’t even cross my mind that people would actually get upset over it. People turning off their t.v’s in disgust. Really? I fail to see what was SO wrong.
I’ve seen some of the most hateful comments come out because of this commercial. Am I wrong to have thought that we live in a world that should clearly be more accepting of people’s differences? Posts on Facebook saying things like, “Our soldiers didn’t risk their lives for our freedom to have a song of our country sung in a different language”. Hmmm. The last time I checked, the United States doesn’t even have an official language! And, instead of causing an uproar over it, shouldn’t we be proud to live in a place where people WANT to sing about how beautiful it is?
I’m sorry, but this is not America being beautiful. This is America being hateful, cruel, judgmental and hypocritical. And, WE, as Americans are totally missing the point. But Coca-Cola? They are spot on. Kudos to them for recognizing the dream of many people. And shame on the Americans who are in an uproar over this. (And yes, I am shaking my Mommy finger at you!)
I’m not sure about any of the rest of you, but this is not something that I am trying to teach my kids. I don’t want them growing up in a society where differences are viewed as wrong, or bad. Maybe we should stop putting so much focus on the outcome of a football game, and begin to focus on the outcome of our beloved America…who has the potential to be A LOT more beautiful, if people would just open up their minds.